Amazon undisputed ruler of French online world

Amazon undisputed ruler of French online world

Amazon undisputed ruler of French online world

Amazon is the undisputed leader of the French online world thanks to a 5.6 billion euro turnover and a 19 % market share. According to Kantar Worldpanel, the overall online market in France was worth 30 billion euro in 2017.


Largest in fashion …

The 5.6 billion euro turnover is 22 % more than the year before and Amazon also manages a growth pace twice as fast as the overall French online market (at 11 %). Thanks to about 19 million online French shoppers that bought something at Amazon at least once last year, the company grew another million compared to 2016. Amazon’s 18.9 % market share is both for its own sales (10.8 %) and third party sales on its platform (8.1 %).


Amazon is not only growing twice as fast as the overall online market in France, it also has a comfortable lead on its competitors. Groupe Casino’s online branch, Cdiscount, is second with an 8.2 % market share. VentePrivée is third, followed by Showroomprivé, Fnac, Darty, Boulanger, La Redoute, Zooplus and eBay.


Remarkable: Zalando is nowhere to be seen in the top 10. The Germans landed on the eleventh spot and are not able to fight off Amazon (yet). Looking at the fashion industry, Amazon is France’s most popular web shop with an estimate 10 million orders.


…but trumped in food

The American company still lags behind in one area: food and grocery sales. E.Leclerc is seven times larger than Amazon in this regard for instance. French consumers still prefer to shop in Drive pick-up locations from familiar companies like E.Leclerc, CarrefourCasino en dergelijke.


That does not mean the Americans are just going to sit idly by: its recent deal with Monoprix shows its intentions.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Tom&Co eyes 100 French stores


Belgian pet shop chain Tom&Co continues its expansion in France with the opening of its 25th French store in Nantes. With a new concept, the chain hopes to be able to quickly expand to 100 stores in France.

France wants e-commerce tax


If the French government get their way, the Hexagon will soon introduce a tax on e-commerce. Products would become 1 to 2 % more expensive, depending on the distance of the last delivery.

Microsoft builds competitor for Amazon Go


Microsoft is working on its own technology that should render checkouts in stores obsolete. The American company says it wants to be an ally for the retail sector, mostly in its struggle against Amazon Go.

LVMH's Bernard Arnault invests in refurbished phones


BackMarket, a French start-up that wants to be a marketplace for refurbished smart phones, tablets and laptops, has secured a 41 million euro investment. The most famous new investor is Bernard Arnault, CEO of luxury group LVMH.

Carrefour and Système U join forces


French chains Carrefour en Système U have agreed upon a five year partnership for purchases of large national and international brands, forming France's largest purchase alliance. According to both, the French agricultural sector should also benefit from the collaboration.

Leader Price too turns away from hard discount


Are the best days over for hard discount as a format? French price breaker Leader Price, Groupe Casino's hard discount chain, is yet another chain that changes its course: "Low prices are not sufficient any more. Old style discounting is dead."