If Adidas customers in Berlin use Zalando for their purchase, the sports brand will ship those orders from its flagship store (on the Tauentzienstraße) on the very same day. If the order is made before 15h, then it will be delivered between 19h and 21h on the same day, thanks to the Zipcart app.
Use physical stock online
Adidas is the first major retailer to connect to Zalando's local "Same day delivery" service in Berlin. The stock in the Adidas Performance Store is now directly linked to the Zalando web shop.
With Zalando's mobile Zipcart app, customers can see what is in stock in the store and then order if they want something. If they do so before 15h in the afternoon, their package will arrive later that night thanks to local delivery service Liefery. For the time being, the service is free of charge.
"The new Integrated Commerce pilot with adidas is an important step for us. Today’s customers are online, however, most of the fashion items are still located in local stores. We want to give customers the access to any fashion item anywhere and enable local stores to engage with digital customers in a new way. The pilot with adidas shows how we connect fashion with people and how offline and online will merge together in the future", Zalando CEO David Schneider said.
Adidas Digital Brand Commerce's Harm Ohlmeyer believes there are only benefits to the system: "Our consumers want the latest and newest product - and they want it now. Shipping products directly from our adidas stores addresses this need for speed" Adidas aims to "provide our consumers with the best brand experience they can get, no matter where and when they choose to shop."