RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Shopping by appointment in the Netherlands, end in sight in England

icon
General24 February, 2021

Retailers in Belgium’s neighbouring countries are getting the prospect of the ease of Covid restrictions: in the Netherlands, stores are allowed to welcome customers by appointment from 3 March. In the UK, all stores may be able to reopen normally on 12 April. 

 

Six customers per hour

The Netherlands is announcing some easing of the current lockdown restrictions, even for retailers. As of 3 March, stores are allowed to welcome customers by appointment, but only under strict conditions. Shoppers must book at least four hours in advance, and no more than two customers can be on the same floor at the same time. In total, a maximum of six customers per hour is allowed, which would therefore allow a minimum of ten minutes per customer.

Sign up for our newsletter for free

 

According to his press conference, Prime Minister Rutte wants to give retailers “more breathing space” through this easement. At the moment, all non-essential stores in the Netherlands are obliged to close, only click and collect at the point of sale is allowed. However, the Prime Minister says he realises that shopping by appointment for large retailers and chains “offers little relief”. Negotiations on additional support will therefore be conducted accordingly.
 

“No help at all”

The retail companies and industry organisations are indeed not very enthusiastic about the new measure. Hema let Dutch newspaper AD know that this limited measure, letting customers shop by appointment, won’t be any help. The department store chain had previously been enthusiastic about the idea, assuming that it would involve one customer per 20 square metres. Despite the “setback”, the chain will offer the service.

 

Interest group INretail strongly opposes the measure and asks for the stores to reopen as usual. “This simply does not make sense for large companies. They might as well stay closed,” says director Jan Meerman. The trade union is talking to the relevant minister about an alternative for larger stores and chains, such as garden centres and furniture businesses. They are mainly referring to Belgium as an argument for a complete reopening.
 

12 April day of salvation? 

Meanwhile, the Brits are given concrete prospects of such a full reopening. They were even given a date. Prime Minister Boris Johnson has proposed a four-step roadmap towards a complete lifting of the lockdown restrictions, at least in England. The deadline for complete freedom is set for 21 June. Since the UK already started vaccinating in December, the region has taken a headstart.

 

In the second phase, all stores would also be allowed to reopen: from 12 April onwards, non-essential retailers, outdoor hospitality businesses, hairdressers and gyms should be able to resume their activities. Of course, the ease of lockdown restrictions and dates are still subject to change: vaccinations, infection rates and any new coronavirus variant must be evaluated positively before entering a new phase.

More about... General
See more
  • icon
    General10 November, 2026
    When the AI agent goes shopping, data quality makes all the difference

    What must retailers and brands do to ensure they can continue to sell their products in an era when it’s not consumers but AI agents who click the “Buy” button? According to GS1, everything hinges on data quality.

  • icon
    General9 November, 2026
    Significantly more shoppers on car-free Oxford Street

    Spending at stores on Oxford Street has risen significantly since the street became car-free. Elsewhere in London’s West End, the number of transactions is also on the rise as shoppers are drawn to the new pedestrian zone.

  • icon
    General9 November, 2026
    Opening dates for the first HalfPrice stores in Belgium have been announced

    On Friday, November 13, the first Belgian location of the Polish outlet chain HalfPrice will open its doors at Shopping Cora Châtelineau. Four more stores will follow later in November, and the sixth won’t open for another year.

Events
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food5 November, 2026
    Pro-Russian hackers claim attack on supermarket refrigerators: “Systemic negligence”
  • icon
    Food12 October, 2026
    Major cyber incident at Ahold Delhaize: Albert Heijn, Food Lion, Hannaford and more offline
  • icon
    Food4 November, 2026
    Italian catering chain Prego! opens its first franchise location
  • icon
    Food4 November, 2026
    Carrefour looks back on record-breaking Scanmania event
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail