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RetailDetail has a new CEO: Bie Buelens, the woman who put shoe chain vanHaren on the Belgian map, sees great opportunities for further growth of the leading B2B retail community in the Benelux.
Growing the business
After two particularly difficult years, RetailDetail is back on its feet again. “We took advantage of the lockdowns to modernise our entire organisation,” says founder Jorg Snoeck. “We are financially very healthy and ready for growth again.” But to expand the company further, the entrepreneur needs an experienced manager beside him.
This person has now been found: with Bie Buelens, a seasoned retail manager will head RetailDetail. Her latest achievements were the launch of vanHaren on the Belgian market and the integration of the acquired Brantano shoe stores into the store network of the shoe chain. “I am very happy and excited to bring her on board as CEO,” says Snoeck.
Opportunities to seize
“RetailDetail is a strong entrepreneurial story. There is a lot of knowledge and expertise in the company, but I also see a lot of opportunities to seize,” responds Bie Buelens. “We can better commercialise the company’s activities and expand them even further. Together with Jorg and the current team, I will think about that strategically.”
Circumstances are good: “We are getting back to a more stable situation, people again have the need to get out, meet each other, be inspired. That creates opportunities. I am a builder. Making teams enthusiastic, making companies better and more profitable: that is what gives me energy.” Bie Buelens will start as CEO of RetailDetail on Tuesday, February 1st.
