Hans Anders appoints omnichannel director | RetailDetail

Hans Anders appoints omnichannel director

Hans Anders appoints omnichannel director
Hans Anders

Optician chain Hans Anders appointed Bram Bruijns as its omnichannel director, a new position within the group. He will take charge of Hans Anders’ omnichannel activities across every market.


“Online gains importance”

Bram Bruijns has joined Hans Anders earlier this month, having previously worked as fashion company WE Fashion’s eCommerce director. Prior to that, he spent four years at Kijkshop in a similar capacity. For Hans Anders, Bruijns will oversee the group’s online an offline retail integration in the Netherlands, but also in Belgium, France and Sweden’s Direkt Optik. “Most of our customers buy their optics and hearing aids in our physical stores, but the online channels are gaining relevance in the orientation process prior to a purchase”, a spokesperson told RetailTrends.


Contrary to most competitors, Hans Anders also sells entire glasses on its web shop. The chain says that is entirely possible for customers who know their glasses’ details and are looking for a cheaper second pair. Most other opticians ask customers to come to the store to finalize the online order.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Former Delhaize CEO Denis Knoops main shareholder in 1PopUpStore


There is life after Delhaize: former Delhaize Belgium CEO, Denis Knoops, has become a majority shareholder at 1PopUpStore, which owns Chronostock, a company that is specialized in temporary stores.

“Urgent action needed against territorial supply constraints”


(content provided by EuroCommerce) Speaking to mark the launch of the Benelux study on territorial supply constraints, EuroCommerce Director-General Christian Verschueren argued for the EU to act on big brands’ fragmentation of the European market.

Action owner 3i wants to keep chain after all


Investor 3i wants to keep a hold of Action after all. Even though the owner made it seem like it was looking for a buyer, 3i now denies it.

Drastic measures for Marks & Spencer: 100 stores to shut down


British retailer Marks & Spencer wants a strict restructuring: in the next four years, it wants to shut down 100 British stores (instead of 60). “We need to do this to safeguard the future”, it said.

Action owner wants to sell stake


Action’s owner, investment firm 3i, aims to sell a part of the discount store chain next year. The Brits would want to sell a 35 % stake in the firm.

Starting this Friday, Belgium has its own national e-commerce event


Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.