Will Kraft Heinz acquire Danone? | RetailDetail

Will Kraft Heinz acquire Danone?

Will Kraft Heinz acquire Danone?

There are rumours that Kraft Heinz will target Danone after it failed to acquire Unilever. However, analysts feel the water between both companies may still be too deep.

Plenty of potential

Kraft Heinz’ shareholders are pressuring the company to acquire yet another company, because they want short-term profit spikes and that includes acquisitions. The goal was to obtain Unilever, but seeing how that deal fell through, the American company is now rumoured to be targeting French Danone.


The acquisition would fit Kraft Heinz’ strategy entirely: the French dairy manufacturer has several major brands which are popular in growth markets and its addition would create further international expansion for Kraft Heinz. The move would also create cost-cutting synergies, something the company often examines and executes when it acquires other companies.


But also plenty of problems

Undoubtedly, several issues will once again surface as is usually the case when an American company tries to acquire a famous French company. That will especially be the case when the buyer is known to cut jobs after acquisitions. Danone will indubitably make some demands Kraft would not be too pleased with, like job security, seats on the board and a large stake in the new company. Kraft Heinz will also have to make guarantees regarding Danone’s product range, which will have to remain healthy and sustainable.


Analysts assume that the possible negotiations will be a lot harder than with Unilever and those also turned out to be a dud.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Colruyt Group beats expectations


A solid holiday season allowed Belgian Colruyt Group to raise its market share and even keep its profit margins at the same level - contrary to expectations. The company also posted another online growth, meaning online is now worth .

Makro Belgium "in intensive care", new business plan should remedy


A more professional product range and a return to bigger packages: that is how Makro Belgium wants to return to better ways. Its CEO Vincent Nolf admits the chain is currently "in intensive care", but hopes to see improvement already next year.

Online supermarket Wink.be throws in the towel


The Belgian Louis Delhaize Group has decided to terminate its online supermarket Wink.be. The company was started in 2013, but never even came near reaching the break-even point.

Alter’Native Food: A place apart at the upcoming SIAL Paris !


(Advertorial) From 21st to 25th of October, Paris will be the world's food capital. 7,200 French and international exhibitors will be presenting their innovations among 21 exhibitions sectors.

LVMH's Bernard Arnault invests in refurbished phones


BackMarket, a French start-up that wants to be a marketplace for refurbished smart phones, tablets and laptops, has secured a 41 million euro investment. The most famous new investor is Bernard Arnault, CEO of luxury group LVMH.

Jumbo starts Belgian daughter company


Dutch supermarket chain Jumbo has made another important step towards its expansion in Belgium: it has founded the company "bvba Jumbo Belgium".