Starbucks fast-tracks design of recyclable, compostable cup | RetailDetail

Starbucks fast-tracks design of recyclable, compostable cup

Starbucks fast-tracks design of recyclable, compostable cup

Coffee chain Starbucks is committing 10 million dollars (8 million euros) to bring a fully recyclable and compostable cup to the market within the next three years. Currently, some six billion Starbucks cups are distributed per year, an impressive 1% of the world's total. 


Taking matters into hand

The American coffee company is now launching the NextGen Cup Challenge, in an effort to reduce its ecological footprint. "Our store partners proudly pour sustainably sourced coffee in over 28,000 locations around the world, but everyone wants to take our ability to serve it sustainably to the next level," says vice president Colleen Chapman. “No one is satisfied with the industry progress made to date, so today, we are appealing to entrepreneurs and the industry around the globe to design a cup that is truly recyclable and compostable."


The NextGen Cup Challenge is the first step in the development of a global end-to-end solution that would allow cups around the world to be diverted from landfills or given a second life as another cup, napkin or even a chair. The challenge will provide participants with financial and technical resources to fast-track a global solution.


Starbucks has struck a collaboration with Closed Loop Partners to this end and is expecting to develop solutions that will be open source and free to benefit everyone concerned with the world's environmental challenges.  Last year, Starbucks already designed a lid for its Nitro Cold Brew Coffee which eliminates the need for a straw and the American company is trialing a 5 pence charge on the use of its paper cups in the UK.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Carrefour Belgium launches personal shoppers with 90 minutes delivery


In the intense struggle for the customers' favour, Carrefour Belgium has presented a new service - featuring personal shoppers, delivery within 90 minutes and an app that can be expanded into a market place.

Cultured meat in stores by 2021?


Commercialization of laboratory cultured meat is coming closer. Pioneer Mosa Meat has raised 7.5 million euros for the construction of a factory that will bring an affordable product to the market within three years.

Aldi commits to renewable energy


Aldi Nord has published an ambitious international climate policy: the retailer wants to reduce greenhouse gas emissions by 40% by 2021 and reveals some compelling figures in its second sustainability report.

Discounters' major opportunities for growth in Western Europe


Despite the multitude of stores in most European markets, discounters plan to open up to ten million square metres of store surface in five years' time. Even in so-called saturated markets they still see a lot of chances for growth, LZ Retailytics says.

Contamination bites huge chunks of Greenyard's value


Vegetable producer Greenyard is under attack after a listeria contamination in its Hungarian factory. The company says to have taken all necessary measures, but the share price plummets.

Starbucks dumps plastic straws worldwide


American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.