Jumbo to expand to Belgian coast

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Dutch supermarket chain Jumbo has applied for a permit for the construction of a shop in Middelkerke, its first location on the Belgian shoreline. The coastal municipality is becoming a true battlefield, with many other supermarkets already active in the immediate vicinity.

 

Fierce battleground

The Dutch retailer has applied for an environmental permit from the council of Middelkerke, together with Euro Shop. The new supermarket would be located in Middelkerke Sea shopping Center, between Euro Shop and market leader Colruyt.

 

The area is becoming a fierce battleground, as a number of other supermarkets are already located in the area. In addition to Colruyt, the discounters Aldi and Lidl also have a branch there, while (Proxy) Delhaize and Spar are also located nearby.