Barry Callebaut launches pink chocolate

Barry Callebaut launches pink chocolate
Barry Callebaut

Belgian-Swiss chocolate giant Barry Callebaut launched a new type of chocolate. The pink chocolate is made from a particular type of cocoa bean, giving its fruity flavour and remarkable colour.

Fourth type

“The chocolate was created from a selection of many different types of cocoa beans”, spokesperson Korneel Warlop said. Allegedly, the search for that particular type of cocoa bean took thirteen years. The chocolate manufacturer collaborated closely with German Jacobs University. The “ruby” name also refers to the type of cocoa bean used during the manufacturing process. It revealed the new type of chocolate on Tuesday, in the Chinese city of Shanghai.

 

“We’re looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new Ruby chocolate category available to chocolate manufacturers and consumers around the world as the fourth reference next to Dark, Milk and White chocolate”, Chief Innovation & Quality Officer Peter Boone said.

 

It has been eighty years since the introduction of the third type, when Nestlé revealed white chocolate.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

EU guidelines on food donation helpful to reducing food waste

20/10/2017

(Content provided by EuroCommerce) The European Commission adopted yesterday on the World Food Day, EU guidelines on food donation. Retailers and wholesalers welcome these guidelines as supporting efforts to recover and redistribute food to those in need.

Small growth for Metro in 2016/2017

20/10/2017

Metro’s preliminary results show that the German retailer has achieved a 1.6 % growth in its 2016/2017 fiscal year. Even on a like-for-like basis, there was still a slight growth: Metro itself considers it to be a successful year.

Tepid summer leads to weaker ice cream sales for Unilever

19/10/2017

The past summer was not one with a lot of hot days and that has had its effect on Unilever’s ice cream sales. The division’s sales therefore slumped 6.7 %.

Danone alters management structure

19/10/2017

Danone has decided to alter its board structure. The position of chairman and CEO are now both occupied by current CEO Emmanuel Faber.

Difficult third quarter for Carrefour

18/10/2017

Carrefour’s quarterly results illustrate the major challenges the current CEO and his team face, especially in Western Europe. Belgian like-for-like turnover also dropped.

Sainsbury’s will cut 2,000 jobs

18/10/2017

British supermarket chain Sainsbury’s is to cut about 2,000 jobs in the United Kingdom, aiming to save up to 500 million pounds (560 million euro) in an attempt to compete with discounters.

Back to top