Amsterdam Produce Summit - Retail Strategies: Seizing Success in The OmniChannel Future

(advertorial) Amsterdam Produce Summit 2018 to address brave, new world of omni-channel retailing for fresh produce supply chain.

International experts

The Amsterdam Produce Summit, presented by Produce Business magazine, will unlock the power of omni-channel retailing for the fresh fruit and vegetable business, via an outstanding and unmissable speaker line-up of international retailers and experts set to deliver never-seen-before presentations. The three-day, highly focused event will be held at the beautiful Royal Tropical Institute (KIT) in Amsterdam, the Netherlands, on November 12-14, 2018.

A limited number of key thought-leaders and influencers from the global fresh produce, retail and foodservice industries will discover how to position their business, remain relevant and seize success in the wake of the opportunities and challenges presented by omni-channel retailing.


The battle for frequency

Addressing one of the hottest topics shaping current and future sales of fresh fruits and vegetables worldwide, attendees will learn how retailers can use fresh produce to optimise their omni-channel efforts, and how the produce supply chain can position itself to profit in this rapidly evolving retail landscape.

Jim Prevor, Produce Business CEO, explains: “Food capture omni-channel shoppers, and smart supermarket operators are seeing new ways to increase revenue and store visits per customer through delivery, click-and-collect, and yet-to-be-seen ways to build sales. Research shows that retailers winning the battle for frequency are the ones that will succeed. And fresh food purchases are the key to that frequency! The Amsterdam Produce Summit is the exclusive opportunity to dig deep on the role that you, your organisation and the whole fresh fruit and vegetable supply chain will play in the success of omni-channel retailing.”

Confirmed speakers

Via a conference programme titled, ‘Retail Strategies: Seizing Success in the Omni-Channel Future’, attendees will hear unique insight from the best and brightest speakers from all corners of the globe. Confirmed speakers include:

·    Lisa Cork, Fresh Produce Marketing Owner

·    Miguel Gomez, Cornell University Associate Professor

·    Stéphane Roger, Kantar Worldpanel's Global Shopper and Retail Director

·    Jorg Snoeck, RetailDetail Founder

·    Rand Waddoups, Walmart Senior Director Omnichannel

·    Tim York, Markon Cooperative President

·    Loren Zhao, Fruitday China CEO

The full itinerary and more speakers will be announced shortly.

Registrations are open

The Amsterdam Produce Summit is organised and hosted by the creators of the award-winning New York Produce Show and Conference and The London Produce Show and Conference. The 2018 edition begins on Monday, November 12, with a Special VIP Dinner, followed on Tuesday, November 13 by a full-day Conference that combines an Expo, Seminars, Networking Breaks and an Evening Cocktail Reception – all designed to connect high-level retail, foodservice and wholesale buyers with global produce suppliers. The Amsterdam Produce Summit 2018 concludes on Wednesday, November 14, with exclusive, industry tours to either Amsterdam's most progressive fresh produce retailers or to the European headquarters of Robinson Fresh/CH Robinson.

Registrations are now open for The Amsterdam Produce Summit 2018, allowing businesses to seize the opportunity to learn about the institutional, cultural and technological changes that will define the future of fresh produce retailing. Book your place to attend the event online at Register by October 31 and save 20%. Groups savings apply too. For exhibit or sponsorship opportunities, please email Linda Bloomfield at or call +44 (0)7711 509709.