Aldi Belgium takes just 6 months to rebrand 100 stores

Since announcing a new store concept last March, Aldi has already remodelled 100 Belgian stores, with 60 more to come before the end of the year.

Fresh and wide

The new store concept, Aldi’s largest ever investment in Belgium costing 350 million euro, offers wider aisles to guide customers to the fresh products, like bread, fruit and vegetables. New furniture and better lighting should also enhance the shopping experience in the new stores.

The German discounter claims to have received a very positive response and therefore wants to continue the transformation of existing stores, including sixty more stores before the end of the year. By the end of 2019, all the Belgian stores should be remodelled, with the help of 450 extra employees.