AB InBev acquires Kwak and Karmeliet

AB InBev acquires Kwak and Karmeliet

Belgian brewery Bosteels, which manufactures beers like Kwak and Tripel Karmeliet, has finally found a buyer. Not Heineken or Duvel Moortgat, like the rumours stated, but AB InBev.

Market with plenty of potential

AB InBev is rumoured to have paid more than 200 million euro for the brewery, strengthening its position in the crafts beer market. Unlike the (lager) beer market, the crafts beer market still has plenty of growth potential and AB InBev's position in this market is not that strong right now. Particularly the blond craft beers, like Duvel and Tripel Karmeliet, are on the rise: "We have an annual 20 to 30 % growth in France and the Netherlands", CEO Antoine Bosteels told Belgian newspaper De Tijd. Bosteels brews about 145,000 hectoliters of beer annually, about half of which is Tripel Karmeliet.


Nevertheless, AB InBev's acquisition is a surprise and not only because Heineken and Duvel Moortgat were rumoured to be interested. AB InBev also already has quite a dominant position in Belgium, but it apparently has assurances that this deal will not run into any issues with the Belgian Competition Authority.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

New CEO for Nestlé Belgilux


Nestlé announced that Michel Mersch will become Nestlé Belgilux’ new CEO. He will succeed Alexander von Maillot, who will transfer back to the Swiss main office.

Rémy Cointreau's expensive cognacs perform well in Asia


French liquor group Rémy Cointreau had an excellent third quarter. Its more expensive bottles of cognac were very popular, especially in China, Japan and Singapore.

Online FMCG sales continue to soar


According to a new Kantar Worldpanel report, online grocery sales grew 30 %, in stark contrast with the overall 1.3 % increase. Online sales now contribute 4.6 % to the overall FMCG sales, but that will grow to 10 % (145 billion euro) by 2025.

Nestlé considers Hain Celestial acquisition


Nestlé is allegedly interested in a Hain Celestial acquisition. The food company manufactures organic and vegetarian food and is currently valued at about 3.5 billion euro.

Scotland is first to enforce minimum alcohol price


Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains


The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Back to top