RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
  • Topics Legislation
  • Geography Central Europe
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

EU urges Hungary to abolish price caps

icon
Food12 December, 2025
Shutterstock.com

The European Commission is urging Hungary to withdraw the mandatory margin limits for supermarkets and drugstores on a range of food and drugstore products. Budapest is defending the measures, pointing to sharp price drops, and extending the scheme until February 28.

Foreign retailers particularly affected

In mid-March, Hungary introduced margin limits on 30 basic food products such as milk, meat, eggs, oil, and sugar: retailers are not allowed to take more than a 10% profit margin on these products. This was followed by similar rules for selected non-food items at drugstores. Prime Minister Viktor Orbán wanted to stop “unjustified price increases” with these measures. He imposed the measures after talks with supermarket chains failed to produce adequate proposals to keep prices low, according to him.

But the EU does not agree. The European Commission reports that on December 11, it sent two reasoned opinions to Budapest regarding the price caps that have been introduced. According to the Commission, the rules apply to all foreign companies, while they only affect a segment of domestic companies. Hungary has two months to respond and amend its national rules. If that response is insufficient, the Commission may refer the matter to the Court of Justice of the European Union.

The initiative does not seem to be making much of an impression for the time being: the Hungarian government points out that food prices have fallen by an average of 20-24% since the introduction of the margin limits, while drugstore prices have fallen by more than 27%. In view of these results, Hungary is extending the limits until February 28 and expanding their scope to include 13 additional product categories, without specifying which ones.

Sign up for our newsletter for free

More about... Food
See more
  • icon
    Food10 July, 2026
    Nestlé invests half a billion Swiss francs in new Nescafé factory

    Nestlé is investing 563 million Swiss francs (about 60 million euros) in a new Nescafé factory in Thailand. The Thai coffee market is worth 1 billion euros, making it one of the company’s largest coffee markets.

  • icon
    Food10 July, 2026
    Why Coopérative U displays the environmental impact of each shopping cart on the receipt

    Customers of the French supermarket chain Coopérative U will now see the total carbon footprint of their shopping cart on their digital receipt. The retailer also provides shoppers with practical tips on how to reduce the environmental impact of their daily purchases.

  • icon
    Food10 July, 2026
    Frugal American consumers remain a cause for concern for PepsiCo

    PepsiCo is seeing revenue growth thanks to strong performance in international markets. U.S. consumers, however, are cutting back on their food purchases, mainly due to high gas prices.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General29 June, 2026
    Child trafficking on Vinted? French regulators launch investigation
  • icon
    Food6 July, 2026
    Uber Eats slows down in Europe amid battle for Delivery Hero
  • icon
    Food7 July, 2026
    Lidl Belgium hires Thomas Vaarten as Chief Customer Officer
  • icon
    Fashion10 July, 2026
    Quarter of Uniqlo stores in France close on Saturday due to strike
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT