RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Jorg Snoeck
In this article
  • Topics Legislation
  • Geography Central Europe
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

EU urges Hungary to abolish price caps

icon
Food12 December, 2025
Shutterstock.com

The European Commission is urging Hungary to withdraw the mandatory margin limits for supermarkets and drugstores on a range of food and drugstore products. Budapest is defending the measures, pointing to sharp price drops, and extending the scheme until February 28.

Foreign retailers particularly affected

In mid-March, Hungary introduced margin limits on 30 basic food products such as milk, meat, eggs, oil, and sugar: retailers are not allowed to take more than a 10% profit margin on these products. This was followed by similar rules for selected non-food items at drugstores. Prime Minister Viktor Orbán wanted to stop “unjustified price increases” with these measures. He imposed the measures after talks with supermarket chains failed to produce adequate proposals to keep prices low, according to him.

But the EU does not agree. The European Commission reports that on December 11, it sent two reasoned opinions to Budapest regarding the price caps that have been introduced. According to the Commission, the rules apply to all foreign companies, while they only affect a segment of domestic companies. Hungary has two months to respond and amend its national rules. If that response is insufficient, the Commission may refer the matter to the Court of Justice of the European Union.

The initiative does not seem to be making much of an impression for the time being: the Hungarian government points out that food prices have fallen by an average of 20-24% since the introduction of the margin limits, while drugstore prices have fallen by more than 27%. In view of these results, Hungary is extending the limits until February 28 and expanding their scope to include 13 additional product categories, without specifying which ones.

Sign up for our newsletter for free

More about... Food
See more
  • icon
    Food14 September, 2026
    Vandemoortele expects an upturn after a difficult first half of the year

    Amid challenging market conditions, both revenue and profits are under pressure at the Belgian food group Vandemoortele. Nevertheless, the company—which is cutting costs and investing in efficiency—describes its half-year results as “resilient.”

  • icon
    Food14 September, 2026
    Aldi Belgium introduces on-the-go options under five euros

    Aldi is introducing a selection of about 40 on-the-go items in its refrigerated sections, including wraps, pasta and meal salads, chilled beverages, and smoothies. None of the products cost more than five euros.

  • icon
    Food14 September, 2026
    Aldi sets its sights on Lidl in Spain

    Aldi Nord is stepping up its expansion in Spain. The discount retailer plans to open 200 additional stores there over the next five years and, for the second consecutive year, is posting double-digit growth on a comparable basis. Revenue for this fiscal year is expected to reach 2.8 billion euros.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
  • icon
    Fashion20 August, 2026
    Misleading discounts land Boohoo a fine in the millions
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail