P&G wants 100 % recyclable packaging by 2030 | RetailDetail

P&G wants 100 % recyclable packaging by 2030

P&G wants 100 % recyclable packaging by 2030
Foto: monticello / Shutterstock.com

Procter & Gamble has announced new sustainability targets for 2030, as it has already – for the largest part – reached its 2020 targets. One of its goals is to make sure that all packaging is recyclable or reusable.


2020 targets largely reached

P&G already reached a lot of its 2020 sustainability targets, it announced in a press release. Back then, the focus was on climate, water and waste and it has managed to lower its (absolute) emissions by 16 % and its factories’ water use by 27 %. The company also managed to achieve a “zero waste-to-landfill” production process at more than 80 % of its production locations.


That is why it has now revealed its 2030 targets, known as “Ambition 2030”. There are four major areas of attention: brands, supply chain, society and employees. Informing people will be an important part of its new targets: P&G wants to encourage and inform its own employees about sustainability in their daily work routine. It wants to do the same thing with consumers, helping to consume responsibly. It will assist them through ingredient transparency, sustainable innovations and fully recyclable or reusable packaging for all of its brands by 2030.


“We are convinced that P&G can be a positive and driving force, which is why we will consciously choose an approach that will help consumers to consume more consciously”, CEO David Taylor said.

Brussels Innovation Center plays major part

P&G also wants to lower its own foot print: it has promised to use at least 5 billion liters of water from circular sources and to buy renewable electricity in all of its production locations. The factories’ carbon emissions also have to drop 50 % by 2030.


The company’s Brussels Innovation Center is one of its sustainability efforts’ driving forces. “Thanks to the packaging team’s efforts at BIC’s R&D division, P&G will be able to use up to 50 % of recycled plastic in the production of more than 230 million bottles for brands like ArielDash or Lenor”, it said.

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