Online luxury retailer Yoox has launched a new type of YouTube ad: the flash offers are only valid for fifteen seconds. If you do not click during the ad, you are too late. The ad campaign will run until mid December.
Mailboxes filled with “Black Friday” offers, long ad sections on the radio and a flow of Black Friday commercials on the television: there was no escaping it this year. “Black Friday is Golden Friday” for the Belgian retailer”, store federation Comeos said.
Belgian LensGroup, which dominates Belgian online contact lens sales alongside LensOnline, is slowly conquering the European market. Following the Netherlands, Italy and Spain, it is now targeting the German market.
Negotiators for the European Parliament, the European Council and the European Commission reached an agreement on a geoblocking ban. With geoblocking, web shops could exclude visitors from other countries.
Store chain Hema has major plans for Germany: in the next three years, it will open at least seventy new stores, which is a huge increase compared to the eleven it currently has in the country. Hema also targets shop-in-shops and stores in train stations.
According to certain sources, Amazon is currently hiring construction managers and marketers for its Amazon Go team. This move may suggest that the cashierless supermarket concept may be ready for prime time – for real this time.