'Auchan of the future' star of new shopping centre in Luxembourg

Luxembourg saw the opening of shopping centre Cloche d’Or, featuring 130 stores including an Arket (an H&M subsidiary) and the Auchan ‘hypermarket of the future’.

130 stores

The new shopping centre offers its customers a choice between no fewer than 130 stores and 20 bars and restaurants over its 75,000 sqm floor surface. French retailer Auchan, which owns the shopping centre through its real estate branch Ceetrus, will take the largest part of that space for its 12,000 sqm ‘life store’: a pilot store that aims to offer a new shopping experience – including food and drinks, events and the services of dietitians, personal shoppers and sports coaches.

The store is centred around three main halls: food, health&beauty and living. The store is accessible from anywhere in the shopping centre and therefore has adopted a design with four entrances and five exits, each with a check-out zone. Remarkably, the categories fashion and books have been omitted in order to make room for more food products (including a wide offering of wine and organic prodcuts) and even tobacco – normally hugely popular among tourists in Luxembourg – has been given no room.

The French chain hopes the new store – which will also feature a place to grow herbs on the spot – will take off fast, and aims for 2.6 million customers and 131 million euros in turnover in three years’ time. “We have allowed ourselves to dare”, Auchan Luxembourg CEO Cyril Dreesen told Linéaires: “We have tried to adapt to the lives of the people, whether they are office workers, families or visitors from France, Belgium and Germany.”

The Swedish H&M group is present with its Arket concept and the first store in the Grand-Duchy of H&M Home. Moreover, most of the Inditex chains are present, as well as Etam and Scotch & Soda. A food hall of 4000 sqm and an event room of 400 sqm should also attract shoppers.

Source: Centre commercial LCO by fishandchips on Vimeo.

Source: L’essentiel on YouTube.