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Written by Johan Van Geyte
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Strong euro weighs heavy on Metro turnover

icon
General14 January, 2014

Cash & carry shrinks in Western Europe

The holding company of Makro, Media Markt and Saturn saw two main reasons for the
drop: average holiday sales and an
expensive euro
, which damaged income from outside the eurozone. Taking the
currency effects out of the equation and ignoring the closure of supermarkets
in Eastern Europe and electronics stores in China, results instead showed a 1.1 % sales
increase.

 

The Cash&Carry part of
Metro/Makro still contributes most to the turnover
, as it delivered an 8.5
billion euro turnover. That is a 1.2 % drop in absolute numbers, but on a
like-for-like basis, it is a 0.9 % rise. Western European sales still dropped,
despite a German product catalogue shift introducing new products.

 

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Electronics and hypermarkets struggled

Media Markt – Saturn saw its turnover drop 0.7 % to 6.6 billion
euro, but on a like-for-like basis the drop was even 1.2 %. Especially Eastern Europe struggled, but Metro’s electronics branch received a huge boost from its online sales. Its web shop Redcoon contributed significantly to that number with a growth of 40 % in sales.

 

The Real hypermarkets suffered the most due to intense competition with discounters. Its turnover reached 2.6 billion euro (-16 %, but on a like-for-like basis, only a 1.9 % drop). Galeria
Kaufhof managed a 1 billion euro turnover, a 0.6 % increase.

 

Focus on emerging countries

Metro is active in more than 30 countries in Europe, Asia and North Africa.
2013’s final quarter saw the concern
open another 36 stores in 9 countries
: 10 Cash&Carry’s, 25 Media Markt
– Saturn stores and one Real hypermarket. Emerging countries like China, India,
Russia and Turkey welcomed 20 of these new stores.

 

Full financial results about the final quarter of 2013 will only be divulged on 11 February. Metro’s fiscal year runs from
1 October to 30 September.

 

 

 

(Translated by Gary Peeters)

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