Intermarché prepares store formula for the elderly

French supermarket group Intermarché will launch a new store for seniors, called “Bien Chez Moi”, which will combine products and services fit for an older clientele. 

Active seniors

The “active seniors” store will be about 200 sqm and open in Intermarché’s shopping gallery in Flers (Normandy). The retailer already organized a senior workshop last week, according to local paper Ouest France. The seniors were allowed to discuss the store’s name, its logo, product range and planned services. They were also asked whether they were willing to pay for the service formula.  
 

Bien Chez Moi wants to combine innovative products and activities like adapted food products, diet advice, cooking lessons, sporting sessions, administrative assistance and assisted shopping. The store concept, which has been one year in the making, will be refined over the course of the next few weeks.