RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • OVERVIEW EVENTS
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Liesbeth Mortier
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

AB InBev creates more sustainable brewing process, shares patent

icon
Food12 April, 2018

Beer giant AB InBev has introduced a new technique to become more environmentally friendly when brewing beer, which should lower its carbon emissions worldwide by 5 %. It will also share that technology with smaller breweries in the future.

 

Gas bubbles without cooking

AB InBev will become a lot more environmentally friendly when it brews beer: the beer group developed an innovative technique in its research center in Louvain, which creates gas bubbles without needing a lot of heat and water. The bubbles are essential to the beer’s flavour, but up until now, these could only be generated after an intensive cooking process.

 

“With this new technique, we blow gas in the brewing kettle through a new element. This allows the basic fluid to remain just below boiling point, without any consequences for the beer’s identity and flavour”, David De Schutter, R&D Europe director at AB InBev, said.

 

This innovation’s environmental impact is impressive: according to the beer brewer, its own breweries would lower carbon emissions by 5 % and its water consumption by 0.5 %.

 

Free for small breweries

Those numbers may go up if other breweries use the same technique, because AB InBev will open up its patent to smaller breweries for free. The major beer manufacturers will need to pay a fee based on their volumes and the innovation’s impact. De Schutter said this would be a good investment, because “once implemented, it will pay itself back within 2 years.”

 

AB InBev introduced the technique at the ‘Trends in brewing’ event in Ghent, a month after it had revealed its ambitious sustainability targets. “The new technique is an important way to lower our carbon emissions by 25 % before 2025, but it is definitely not the only thing we are looking at”, De Schutter added. “We are also looking at smart agriculture, water management and circular packaging.”

More about... Food
See more
  • icon
    Food15 December, 2025
    Coca-Cola holds “last-chance talks” on Costa Coffee sale

    Coca-Cola is making a final attempt to reach an agreement with investor TDR on the sale of coffee chain Costa Coffee. Negotiations have stalled over the price, but that would be bad for both parties.

  • icon
    Food15 December, 2025
    Carrefour now also launching in Ghana

    Carrefour continues its expansion in Africa: shortly after launching in the Democratic Republic of Congo, the retailer has now also found a franchise partner in Ghana. The first seven hypermarkets will be branded under the French chain's name next year.

  • icon
    Food15 December, 2025
    Costco reports 8.2 % sales growth

    Costco closed the first quarter of its new fiscal year, which ended on 23 November, with sales of 65.978 billion dollars (56.3 billion euros). This represents an increase of 8.2 % compared to the same period last year. Profits even rose by double digits.

Most read
  • icon
    Fashion3 December, 2025
    Inditex appoints former Italian Prime Minister Enrico Letta as Chairman of its International Advisory Board
  • icon
    Fashion3 December, 2025
    Inditex shows that consumers are regaining their enthusiasm
  • icon
    Beauty/Care8 December, 2025
    L’Oréal injects billions into aesthetic injectables
  • icon
    General26 November, 2025
    Four retail leaders in conversation: the most memorable quotes from the RetailDetail Night
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Kolveniersstraat 7, bus 26 2000 Antwerp
Visiting address
Stadsfeestzaal – Meir 78 2000 Antwerp
How to reach us:
Directions
© 2025 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT