Online commerce is becoming increasingly popular, in Belgium as well. Online turnover in the country rose to 10.05 billion euro last year, reaching the ten billion milestone for the first time. However, there is still a lot of growth potential online.
Surpassed 10 billion euro
Online sales improved in Belgium last year: that is Belgian online retailers trade federation BeCommerce’s main conclusion in its Market Monitor 2017. 8.4 million Belgian consumers shopped online at least once in 2017, for a total of 86.5 million purchases and a 10 billion euro turnover. That is an 11 % improvement over 2016. Belgian consumers spent 17 % of their purchases online, up 1 % compared to the year before.
The results come from the BeCommerce Market Monitor, a GfK study ordered by Becommerce. The numbers show that Belgians prefer the convenience of online shopping when it comes to services: 63 % of services are purchased online, compared to only 9 % of products being bought online.
The infographic can be found here.
