RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • Contact & Route
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • Contact & Route
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Amazon exceeds own expectations by 500 million

icon
General2 February, 2018

Amazon set a new turnover record and its fourth quarter profit reached 2.1 billion dollars (1.7 billion euro), 69 % above expectations. Alexa speech technology and Amazon Web Services’ cloud services helped reach these new heights.

 

789 million dollar tax gift

It is more clear than ever before that Amazon will become rich from its technology, not from its retail operations. Amazon’s fourth quarter operational profit grew to 2.1 billion euro, compared to 1.3 billion dollar last year. That is higher than even its own estimations, because it had forecast a 1.65 billion dollar (1.3 billion euro) operational profit.

 

New American tax cuts also resulted in a 789 million dollar (650 million euro) tax benefit, a sizeable contribution to its net profit. Quarterly turnover grew 38 % to 60.5 billion dollars (49 billion euro).

 

Its full-year net turnover grew 31 % to 177.9 billion dollars (135 billion euro), but it did suffer a 2 % profit drop to 4.1 billion dollars (3.3 billion euro).

 

Alexa speech technology soars

CEO Jeff Bezos says its Amazon Echo and other Alexa-powered devices sold better than expected. Ars Technica believes that it is entirely possible that Amazon sold as many Alexa devices in a single year as it did Kindles in a decade. That is also why the company aims to double its speech technology investments.

 

“We had record device sales with very high levels of customer engagement, including increased levels of voice shopping, growth in functionality, growth in our partners we work with, skills that we’ve increased rapidly,” Chief Financial Officer Brian Olsavsky said in a call with analysts.

 

 

 

New artificial intelligence is profitable

Artificial intelligence and technology are extremely important to the Seattle-based giant, as its Amazon Web Services division’s results clearly show. Its cloud and technology services for other companies and retailers (including important multinationals like Unilever, Kellogg’s and rival Netflix) are worth 5.1 billion dollars in (4.1 billion euro) in turnover.

 

AWS generated a 45 % turnover growth and a one billion euro profit, partially thanks to new service launches, including several artificial intelligence applications. Amazon talks about Amazon Recognition Video, a video analysis tool and most likely applied in the cash register-free Amazon Go store. The high-tech supermarket opened its first location in Seattle last month to extremely positive early feedback.

 

Amazon moves from retailer to technology player

Amazon is also increasingly turning into a technology player, but it is still onerous when it comes to international retail. Its international net turnover, excluding AWS services, reached 54 bilion dollars (+ 23 %), but its operational losses also grew to 3 billion dollars (2.4 billion euro). North American net turnover grew 33 % to 106 billion dollars (85 billion euro), which resulted in a modest 2.8 billion dollar (2.2 billion euro) operational profit.

 

Retail still costs Amazon buckets full of money: shipment costs grew 33 % annually to 7.3 billion dollars (5.9 billion euro) in the fourth quarter. Online retail sales in that same quarter generated 35.3 billion dollars (28 billion euro) and achieved a 20 % annual increase. Its physical store network, including Whole Foods supermarkets, generated a 4.5 billion dollar (3.6 billion euro) turnover.

More about... General
See more
  • icon
    General3 February, 2026
    The Belgian CEO of Action France will also head up Benelux

    Discount retailer Action is reorganizing its top management structure in France and the Benelux: Wouter De Backer, CEO of Action France since 2018, will take charge of France, the Netherlands, Belgium, and Luxembourg. Robin Roy will succeed him as managing director in France.

  • icon
    General3 February, 2026
    Zalando, Delhaize, and Drukke Mama’s at RetailDetail Omnichannel Congress

    With Zalando, Delhaize, and Drukke Mama’s, RetailDetail announces the first names for the Omnichannel & E-Commerce Congress on Thursday, March 19. We will reveal the rest of the lineup in the coming weeks.

  • icon
    General2 February, 2026
    Why sustainability remains a priority in retail construction

    Although political support for climate policy is under pressure, sustainability remains a decisive factor in store design. In the run-up to EuroShop 2026, manufacturers, designers, and retailers continue to focus on materials, CO₂ reduction, and reuse.

Events
  • 19
    Mar
    OMNICHANNEL & E-COMMERCE CONGRESS 2026
Most read
  • icon
    Fashion8 January, 2026
    Zalando closes German distribution center: 2,700 jobs at risk
  • icon
    Fashion16 January, 2026
    The very first Zara store is closing after more than fifty years
  • icon
    General7 January, 2026
    Shein partially reopens French marketplace
  • icon
    Fashion29 January, 2026
    H&M exceeds profit expectations despite decline in sales
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events, inspiring retail hunts and the unique co-creation platform The Loop, where retailers and their suppliers can experience the future of shopping.
Mailing Address
Genuastraat 1/41
2000 Antwerp
How to reach us:
Directions
© 2026 RetailDetail
general conditions | privacy policy
Contact us About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT