Amazon begins online shops for seniors and children

Active and healthy living

The new department offers people over fifty a
wide assortment of products in the categories wellness, fitness, health,
medical, incontinence, personal hygiene, beauty, travel, leisure and
entertainment. In short, “everything for an active and healthy life style”.

“Our goal is to offer great prices on a vast
selection of items and a robust Resource Center filled with tips on everything
from boosting brain power to care-giving”, says Chance Wales, Director of
Beauty and Health & Personal Care for Amazon.

“Subscribe & Save”

Amazon will offer a “subscribe & save
programme”, a subscription for medication or other recurring purchases
such as food supplements or vitamins. Those products will get delivered to your
home every month to every six months, so the customer does not have to remember
it.

Customers who order multiple articles each
month, will get an extra discount of 5% for four products each month and 15%
when they order at least five products. Because being a wealthy generation
does not mean you can just throw away your money, Amazon says…

Also for kids

At the same time, Amazon focused their attention not only to the
older generation: young people will also get their own specialist webshop, called
Look.com. That online shop will specialise in clothes for children and offered
an assortment of 40,000 products from the get-go.

Officially Look.com is a subsidiary of
Quidsi.com: not a brand on its own, but an holding company that controls
several shops, such as Diapers.com and Soap.com. In 2010 Amazon got so
impressed by the potential of the company, they bought it for an amount of 390
million euro.