Action: 14% increase in sales and nearly 3 million additional customers per week

Action saw its revenue rise by 14% to 12.8 billion euros in the first nine months of 2026, mainly thanks to new customers. Meanwhile, the chain continues to lower its prices and is opening new stores at a rapid pace.

Online store expands

Action now attracts an average of 23.2 million customers per week, compared to 20.6 million a year earlier. That’s no less than 2.6 million additional weekly store visits, a 13% increase. However, growth remains a matter of scale and volume: while total revenue is up 14%, like-for-like revenue growth remains much more modest at 3.4%.