Sephora reveals new Belgian store location with a riddle

Sephora announces its next Belgian store in a cryptic way. On social media, the French cosmetics chain is hinting at a new store in a shopping center in a city with a compound name through a riddle. All clues point to one place…

Number 10

In an Instagram post, Sephora reveals three clues: the new store will be in a shopping center, in a city with a compound name, and at an address with the house number 10. That seems to be a clear reference to L’Esplanade in Louvain-la-Neuve, located at Place de l’Accueil 10.