Sephora to open 100 beauty stores within Marks & Spencer stores across the UK

Sephora teams up with Marks & Spencer in the British market. Starting in the spring of 2027, the beauty brand will open shop-in-shops in 100 M&S stores and its own product lineup on the department store chain’s online store.

Key growth category

The partnership instantly gives Sephora an exponentially larger reach in British high streets. The cosmetics chain, part of the luxury group LVMH, returned to the United Kingdom in 2022 and now operates about 17 of its own stores there. With M&S, Sephora is now opting for a scalable shop-in-shop model in addition to its own stores and online shop.