Primark reaches the 500-store milestone; “plenty more opportunities”

Primark has opened its 500th store in Naples, Italy. According to the fashion retailer, this demonstrates the “strength of its store-driven model.” The budget brand still sees plenty of opportunities to expand and deepen its presence.

Expanding the store network

The opening of a new store spanning over 3,000 square meters in Naples brings the total number of stores in Italy to twenty. Worldwide, Primark now has 500 retail locations. “An incredible milestone, and we are very grateful to our loyal customers, suppliers, and partners who have grown with us,” said CEO Eoin Tonge at the opening on September 1.