HelloFresh continues to shrink: “A strategic choice”

HelloFresh has again reported a decline in revenue and the number of orders for the second quarter of 2026. The company says it is focusing on existing customers with high margins, but rising costs are also weighing on profits.

Average order value rises

In the second quarter, HelloFresh’s revenue fell by 7.8% to approximately 1.5 billion euros. Revenue in the meal kit segment declined by 8.9%, while revenue for ready-to-eat meals fell by 8.4%. Adjusted operating profit (AEBITDA) fell from 158.5 million euros to 120.6 million euros. The war in Iran, with rising prices for fuel and fertilizer, is driving up costs.