April Fools is the annual highlight of the corny joke, and retailers traditionally love to join in on the fun. Generative AI made it extra easy this year, but some still managed to come up with surprisingly creative ideas.
Köttbullar on a stick
Always wanted to have the irresistible scent of (sweaty) electronics delivery drivers? Now you can, with Coolblue’s “eau de delivery”. In (very) limited quantities, of course. Mineral water brand Spa also ran a social media ad in Belgium and the Netherlands: your new morning wellness routine will undoubtedly be the “hack” of frying frozen water and then drinking it.
