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Written by Pauline Neerman
In this article
  • Companies Rituals
  • Topics ExpansionFinancial results
  • Geography Netherlands
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Rituals seeks new investments after record year

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Beauty/Care2 February, 2026
Raymond Cloosterman, Rituals

Rituals confirms: the cosmetics brand’s 25th anniversary year saw record sales. More than 200 new stores were added, and the chain plans further investments in Asian expansion and store renovations in 2026.

Margin of almost a quarter

The Dutch wellness and beauty brand achieved a turnover of 2.43 billion euros, an increase of 16% – exactly as predicted by CEO Raymond Cloosterman. EBITDA amounted to 545 million euros, representing a margin of 22.5%.

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