Rituals confirms: the cosmetics brand’s 25th anniversary year saw record sales. More than 200 new stores were added, and the chain plans further investments in Asian expansion and store renovations in 2026.
Margin of almost a quarter
The Dutch wellness and beauty brand achieved a turnover of 2.43 billion euros, an increase of 16% – exactly as predicted by CEO Raymond Cloosterman. EBITDA amounted to 545 million euros, representing a margin of 22.5%.
