Louis Vuitton has opened a new flagship store in Beijing’s bustling Sanlitun district. The project, which combines luxury and gastronomy with iconic architecture, illustrates the luxury brand’s high ambitions in China.
Translucent facade
Now that the luxury market is showing the first signs of recovery, LVMH is raising the stakes in China. Following the success of its ship-shaped flagship store in Shanghai, which opened in mid-2025, the luxury player is once again raising the bar for retail architecture and brand experience with this new location in Sanlitun.
