New Princes, the food group that finalized its acquisition of Carrefour Italia this week, sees great potential: the stores will be converted to the old Italian supermarket brand GS, and more space will be given to own brands.
Back to a familiar name
Carrefour’s Italian branch found a surprising buyer in New Princes: the second-largest company in the Italian food industry after Ferrero, with a turnover of around 7 billion euros, had not been involved in any retail activities until now. The group now manages a retail park of more than 1,000 stores, which last year generated a turnover of 3.7 billion euros.
