The figures are clear: Ahold Delhaize keeps on growing. However, behind the impressive quarterly figures lies a more complex story: one about growth that pushes boundaries, technology that demands control and franchising that causes dilemmas.
The paradox of success
Ahold Delhaize performed even better than expected last quarter. The supermarket giant is making progress both online and offline, and both in Europe and in the United States. Sales are rising, margins are holding steady, private labels are gaining ground.
