Health as a growth market: the Ozempic effect and other “healthy” FMCG trends

Only half of consumers worldwide feel both physically and mentally well. People do want to live healthier lives, but their shopping carts often tell a different story. This presents many opportunities for FMCG brands.

From intention to action

Only 52% of consumers say they feel good; the rest would like to do something about it. Globally, 46.7% want to consume less chocolate and candy, 45.1% less ultra-processed food, and 36.9% less salty snacks. The biggest concern is obesity: no less than 49% of consumers worldwide are worried about it, followed by mental health issues such as sleep (37%), stress, and anxiety. So there are clear trends pointing to growing health awareness—and opportunities for brands that respond to this in a smart way.