The Body Shop is changing its CEO as the cosmetics company has managed to make a fresh start after it went into administration. The chain says it is ready for a new phase: after all the restructuring, it is time for new growth.
“Stronger than ever”
The change marks a new phase for The Body Shop, which was taken over by investment group Auréa in 2024 after its bankruptcy. Mike Jatania, who has been Executive Chairman since late 2024 and is himself an investor at Auréa, will take on the role of CEO. He succeeds Charles Denton, who is leaving after completing the restructuring phase.
“Under Charles’s leadership, we laid the foundation faster than expected,” said Vindi Banga, spokesperson for the investment group. “Mike has an unparalleled track record when it comes to growing companies.” Jatania himself expresses motivation: “The Body Shop is a brand with an extraordinary pioneering past and remarkable potential. We are proud of the legacy as a leader and change-maker, and we look forward to carrying that energy and ethos into the next chapter. We are now stronger than ever.”
Under Denton’s leadership, The Body Shop reportedly quickly returned to profitability. In the first hundred days after the acquisition in 2024, the chain achieved a revenue of 28 million British pounds (around 33 million euros) and recorded a profit of 2 million pounds (approximately 2.35 million euros). “We are back – and this time for good,” Denton told the staff at the time. Nevertheless, all foreign stores closed, as the brand now aims to focus on wholesale.
