Unexpectedly high profit for Burberry

Difficult Chinese situation

Analysts had expected Burberry’s EBITDA to drop to 144 million pounds (204 million euro), but it actually grew 3 % to 152.9 million pounds (216.8 million euro).

Total turnover remained level compared to a year ago, at 1.1 billion euro (1.6 billion euro). On the other hand, Burberry managed to increase its profits, through several cost-cutting measures and lower bonuses. 

The company does remain cautious about the future, as it mentioned the challenging situation in China and the low growth potential in the United Kingdom even though it represents a third of total turnover. The reason is that the pound is too strong compared to the euro.