E-commerce customer prefers cheap delivery over speed

Online consumers consider delivery cost more important than speed of delivery. The importance of environmental impact decreases somewhat, but not among young people. The level of consumer dissatisfaction remains ‘worryingly high’, new research shows.

Online purchase frequency increases

E-commerce continues to gain popularity, with 44 % of consumers planning to increase online purchase frequency to at least every fortnight, compared to 34 % in 2023 and 32 % in 2022. Consumers expect to make almost half (49.5%) of all purchases online within the next year, up 4.9 percentage points from today. This is according to a survey conducted for the third year in a row by Descartes and Sapio Research among 8,000 consumers in Europe and North America.