FairPrice: how Singapore’s legacy grocer became a high-tech retail ecosystem

How to deal with legacy weight in times of change? The question is one many retailers struggle with. All over the world even, as FairPrice‘s story at NRF 2024 in Singapore showed. From a 50-year-old political vehicle to a leading omnichannel retailer, discover the inspiring transition.

Historic mission, new ways

What started as a union initiative against rampant inflation and supply crisis in the 1970s is today a progressive retail group with more than 570 stores in Singapore. That many older customers in particular still call FairPrice’s supermarkets by their old name (NTUC Welcome after the National Trade Union Congress) does not stop top executive Vipul Chawla from moving with the times.