Why transactional emails are essential to your brand experience

(Advertorial) Marketers invest time and effort in crafting compelling marketing emails. But transactional emails contribute just as much to your brand experience. Find out how you can make the most of them and send for free with the beta release of Flexmail.

Why transactional emails are essential to your brand experience

As a marketing team, we spend a lot of time putting together the best marketing campaigns. Strong newsletters, convincing promo mails, … But for your customers, your transactional ones are at least as important. Despite high value and open rates, they too often escape the attention of the marketing department.

Why transactional e-mails are so important

Transactional emails are invaluable to your customers’ customer journey. These automatically generated messages based on your recipient’s actions are like the guides that guide your customers through their interactions with your business.

Is your email with order confirmation not arriving in the inbox immediately? Then your customer gets impatient. Your brand appears unreliable and your support team has a lot of work to do to address those concerns. This is where the power of strong transactional e-mails lies. They create trust, provide clear communication and have stunningly high open rates – up to 7 times higher than regular emails.

Transactional emails contribute to your sales

Do you communicate clearly and distinctly? Do you come across as professional? Do you follow up orders and queries without a hitch? That’s what customers remember. A good customer relationship will ultimately bring you more sales. And by also adding your marketing touch to your transactional emails, you can boost that even more.

For instance, link a promo or discount to your welcome e-mail, show relevant other products with an order confirmation, share useful how- to’s about their just purchased product, … The possibilities are endless.

The most important aspect in marketing is to appeal to people at the ideal time. That is what transactional emails absolutely help you do: reach your recipient when they are effectively waiting for you.

The right technical partner

Flexmail, so far known as a reliable and user-friendly platform for sending marketing emails, is also launching its transactional email infrastructure this autumn.

Thanks to clear documentation and separate infrastructure, they ensure immediate sending of your time-sensitive communication. This ensures that your emails are sent under the right conditions, via a GDPR-proof platform and with the best deliverability. All content and tracking data is kept for you for 45 days.

Free early access for Beta Release

For the first few months, you can get free early access to the beta release. So you can send your mails for free, test our infrastructure, all without any purchase obligation.

Types of transactional emails and best practices

Order confirmations

This email lets your customers know that their order has been successful and tells them what happens next. They can achieve open rates of 70 – 90%, making them ideal for giving your customer extra trust in your brand.

Make the tracking link stand out immediately and go for clear and friendly language. Let your branding and personality shine through and provide a clear call to action.

Shipping confirmations

This type of email lets your customers know that their parcel is about to arrive. Again, you want your tracking information to come through clearly. Translate what the next steps are to reduce the number of emails in your process as well as the number of questions to your customer support team. Also be sure to reiterate the product purchased.

Do you sell related products? Then you can boost upselling by including related products in your e-mails. This way, you immediately lead your customer to the right pages. Given the high open rates of these kinds of e-mails, this kind of opportunity should not be missed.

Password reset emails

These types of confirmation e-mails are essential to ensure that your customer always has access to your portal or product. It may be a very functional email, but that doesn’t mean it should be boring either. Again, you want your branding to shine through immediately. After all, your customer needs to know immediately that it comes from you. In addition, it is super important that this kind of mail does not end up in spam. It might also be interesting to let them know how long the link will be valid.

Put yourself in your customer’s place

It’s not enough to pop out an email every now and then. For an optimal brand experience, your emails need to be relevant, respond to your recipient’s needs and experience, and end up in the inbox. With Flexmail, you design customised emails and campaigns, reach the people who matter to you and learn from the right results.

Ready to take your transactional emails to the next level? Sign up for the free beta of transactional mail from Flexmail