[Interview] DPT Antwerp seeks international growth through multi-channel strategy

Belgian jewellery brand DPT Antwerp is nurturing big international expansion plans, starting in France and the Netherlands. The brand wants to expand its reach with a combination of own shops, franchising, wholesale, travel retail and online.

Growing in Europe

The Antwerp-based jewellery brand is celebrating its tenth anniversary with a new name, a new flagship store, a first shop in France and big international expansion plans. Most of the brand’s current sixteen shops are in Asia: Singapore, Hong Kong, Shanghai… In Belgium, there is the Antwerp flagship store and a corner at Inno. In order to not become too dependent on one region, the company plans to expand further in Europe too, founders Edward Verté and Stephanie Wilms tell RetailDetail.