Greedflation, myth or reality?

Inflation is high, but price increases are even higher. Are (branded) manufacturers taking advantage of the situation to boost their margins and make monster profits? Rabobank looked into it.

Generous profits in times of crisis

Groceries have become more than 20% more expensive than a year ago. Inflation and sharply rising raw material and personnel costs are to blame, companies say. Yet it is striking that multinationals are still making generous profits and managing to keep growing despite the difficult market conditions.