Rocket Internet introduces supermarket "personal shopper"

End of the year

Shopwings’ formula is very simple: consumers order their groceries online and a courier will home-deliver them the same day. That seems like something we have heard before, but there is a difference with supermarkets’ online services as this courier will go to the store to buy the items.

It will launch the service in Germany by the end of the year and if it is considered successful, it will probably expand it to other countries. In any case, Rocket Internet has already registered the website domain name on a worldwide basis.

That is about all the information available on Shopwings, but the company is already looking for ‘personal shoppers’. The information about Shopwings was brought to light because of the information it had to divulge to prepare its IPO on 9 October.