How eBay aims to win back lost customers

In a declining e-commerce market, auction website eBay is no exception: the marketplace is losing sales and customers. Salvation must come from second-hand, luxury and ad revenue.

Sobering

Over 2022, eBay realised gross sales of 73.9 billion dollars (just under 70 billion euros), down 15% from 2021. Remarkably, sales are now even lower than before the pandemic: after all, in 2019, eBay transactions still accounted for a good 90 billion dollars. Profits are also under pressure: they fell 6% to 9.8 billion dollars (9.2 billion euros).