Why cashierless Amazon Fresh stores are introducing manned checkouts after all

Strategic U-turn at Amazon Fresh: in London, customers of the supermarket chain will now have the choice between automatic checkout using Just Walk Out technology or paying at a traditional, manned checkout.

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In two new Amazon Fresh stores in Greater London, customers will now be given a choice: either use the standard Just Walk Out technology, where they check in with the app and automatically pay as they leave, or they can pay at a traditional, manned checkout. A surprising twist, with which Amazon hopes to reach a wider audience.