RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
NewsletterTEST
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Karin Bosteels
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Unilever cuts ties with founding family

icon
General20 May, 2014

A move worth 875 million euro

Unilever paid some 875 million euro for the rights to nearly 71 million shares, which is good news for shareholders as the reduced number of available shares increases the annual profit per share.

 

Viscount William Hesketh Lever started making soap in 1886 with his brother to “improve people’s hygiene”. Its Sunlight soap became a worldwide success and propelled the Lever Brothers into well-known figures. The company became active in the food industry in 1917 when it purchased several ice and canned goods factories.

 

It fused with Dutch Margarine Unie in 1929 and that is when Unilever came to be, a company that became one of the world’s largest companies concerning food, personal hygiene, cleaning supplies. It has two separate main offices, one in Rotterdam and one in London.

 

In an unrelated move, Unilever has decided to sell the Northern American activities of its pasta sauce brands Ragu and Bertolli to the Japanese company Mizkan. The European and Latin American branches will however remain under Unilever’s wings.

More about... General
See more
  • icon
    General7 April, 2026
    Hema and Jumbo launch joint promotion

    With their first joint campaign in the Netherlands, Hema and Jumbo are demonstrating how they can complement each other. Van Eerd Retail, the owner of both chains, promises more similar initiatives in the near future.

  • icon
    General7 April, 2026
    China issues new e-commerce guidelines following pressure from the EU

    A week after an EU delegation visited Beijing, the Chinese government issued new guidelines calling on online retailers to bring their offerings into line with international regulations.

  • icon
    General3 April, 2026
    Belgian shopping center is embracing ‘livestream commerce’ on TikTok

    Shopping Center in Saint-Nicolas, in Flanders, is launching a monthly livestream on TikTok. Consumers can watch the broadcasts live online, ask questions, and discover products, while in-store visitors can also watch.

Most read
  • icon
    General16 March, 2026
    [Opinion] Temu, Shein, AliExpress, and now Joybuy: are we finally waking up in Europe?
  • icon
    General12 March, 2026
    Gino Van Ossel on RetailDetail’s Omnichannel Congress: “E-commerce is not ‘mature’; it remains a battlefield”
  • icon
    Fashion13 March, 2026
    Shein opens office in Barcelona for Spanish marketing
  • icon
    General20 March, 2026
    Why Alibaba is turning to AI as a lifeline
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events and inspiring retail hunts.
Mailing Address
Genuastraat 1/41
2000 Antwerp
© 2026 RetailDetail
general conditions | privacy policy
Contact & address About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT