RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Most significant price drop for bananas in ten years

icon
Food23 February, 2022

While everything is getting more expensive, bananas are getting more inexpensive. Seven Latin American countries are calling for a fair price for the fruit, which has never been more popular or cheap.

 

More but cheaper than ever

Last month, the governments of seven Latin American countries launched a call for European and American markets to pay a fair price for bananas. 2020 was a record year for banana exports: the food and agriculture organisation of the United Nations (FAO) calculated that more than 22.2 million tonnes of bananas were shipped globally. The demand peaked because of the coronavirus pandemic.

Sign up for our newsletter for free

 

However, prices are not following the trend. On the contrary: according to the French research centre Cirad, the price for bananas last year dropped the most in ten years, reports Belgian newspaper De Standaard. In Belgium, GfK measured an average price decrease of 6 per cent between 2016 and 2021. The kilo price thus came to the same level as in 2012: barely 1.45 euro per kilo.

 

Direct negotiations

Prices are primarily determined in direct negotiations between retailers and farmers, although a large part (one third) is also traded at fluctuating weekly prices on the spot market. The supermarket chains thus have a significant amount of power in setting prices, resulting in ever-decreasing prices.

 

This leads to reduced income for the farmers, who go to the extreme to maximise their harvest. This comes at the expense of biodiversity because farmers exhaust their soil and crops and use lots of pesticides and fertilisers.

 

Belgian trade organisation Comeos advocates voluntary efforts to provide fair prices for banana producers. However, competition law does not allow fixed agreements to make supermarkets pay more, they say.

More about... Food
See more
  • icon
    Fashion17 July, 2026
    Aldi wants to follow Lidl’s lead with clothing line

    Aldi is set to launch its first-ever in-house merchandise collection in France on Saturday. Under the name Aldi Studio, the discount retailer is launching a limited-time collection that includes T-shirts, caps, hats, socks, flip-flops, and water bottles.

  • icon
    Food17 July, 2026
    Average Rob’s Tout Bien lager is on track to reach 10 million in revenue

    In a sluggish beer market, Tout Bien, the beer brand owned by Belgian influencer Average Rob, saw its revenue grow by 86% last year. The brand is aiming for revenue of 10 million euros by 2030.

  • icon
    Food17 July, 2026
    Cyberattack shuts down production at Fairlife, Coca-Cola’s dairy subsidiary

    Due to a major cyberattack, production in the U.S. at Fairlife, a dairy beverage manufacturer owned by Coca-Cola, has come to a complete standstill. The hackers gained access to part of the IT infrastructure, including systems that control production. The Canadian plants, however, remain operational.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    General29 June, 2026
    Child trafficking on Vinted? French regulators launch investigation
  • icon
    Food6 July, 2026
    Uber Eats slows down in Europe amid battle for Delivery Hero
  • icon
    Fashion17 July, 2026
    Police raid Chanel, Moncler, and 9 other brands over exploitation allegations
  • icon
    Food7 July, 2026
    Lidl Belgium hires Thomas Vaarten as Chief Customer Officer
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT