Lotus Bakeries invests in 'healthy' crisps

Through its investment fund FF2032, Lotus Bakeries has acquired a minority stake in crisps brand The Good Crisp Company. The brand wants to commercialise healthy snacks.

Strong growth trajectory

The Good Crisp Company was founded in Australia in 2015 by Matthew Parry. He was looking for a healthier alternative to traditional crisps. Parry moved to the United States to further build his business, where the brand now has more than 13,000 distribution points, including major retailers such as Walmart, Whole Foods, and Kroger.

The Good Crisp Company’s product range consists of natural, gluten-free, non-GMO and allergen-friendly chips that are entirely free of artificial flavourings, colourants and taste enhancers. They are available in five flavours and two sizes. In addition to crisps, the company also recently started producing cheese balls.

“We are really excited to be welcoming FF2032 to the team. As part of the Lotus Bakeries Group, FF2032 brings generations of experience in growing and commercialising amazing tasting snacks”, said Parry in a press release.

With The Good Crisp Company, Lotus Bakeries is adding a fifth promising food company to its investment portfolio. FF2032 previously took stakes in Love Corn (corn snacks), Partake (gluten-free and allergen-free biscuits), Peter’s Yard (sourdough crackers) and Oot (granola).