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Today, Relay opened its first store in the Netherlands at the railway station of Breda. The chain plans to open seven branches in the near future.
Adjusted assortment
Relay is an international chain selling different reading materials and gifts and is already active in fourteen countries, including Belgium. Today, the first Dutch branch opened its doors at Breda railway station. Soon, there will be stores in Amsterdam Central, Delft, The Hague Central and Rotterdam Central. The company is also interested in airports.
According to Twan Vissers, director of food & travel essentials at Lagardère Nederland, the store concept is fully tailored to the wishes of the Dutch consumers. “The appealing assortment has been put together with care; we will delight travellers with a wide range of reading materials and gifts”, he told local news channel BredaVandaag.
