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HelloFresh saw the number of active customers in the past quarter grow to 7.3 million. In the coming months, the meal box delivery company wants to significantly expand its offer of individual products, which customers can order as an extra.
Turnover doubled
HelloFresh provided its first insight into the quarterly figures in mid-April, when the company once again revised its annual forecasts upwards. The meal box supplier posted sales of 1.44 billion euros in the first three months of the year, more than doubling year-on-year. The adjusted gross operating profit (aebitda) even increased by 152.3% to 159.2 million euros. In total, HelloFresh delivered over 29 million orders to 7.3 million customers.
In the Benelux, customers now have the option to order individual products in addition to the meal package. “We already offered extras, such as a fruit box, a baking box and a wine box. Since the beginning of this year we have added more than 150 products, such as bread, cheese, desserts and much more”, says Pauwel Wiertsema, CEO Benelux. HelloFresh wants to double that assortment in the coming months. However, the products cannot be ordered separately.
HelloFresh confirms that it expects a growth in turnover of 35 to 45% for the full year. The AEBITDA margin should be between 10 and 12%.
