Mars invests 85 million euros in German factories

FMCG giant Mars allocates approximately 85 million euros to its operations in Germany by the end of 2027. The company aims to improve production processes, increase its competitiveness, and focus on technological innovation. Between 2021 and 2025, the company had already allocated 150 million euros for investments there.

44 million for Balisto and Twix

“Germany is a key market and an industrial pillar for Mars in Europe,” Carsten Simon, managing director of Mars Wrigley DACH, told ESM Magazine. “With these investments, we are strengthening the long-term viability of our facilities, embracing cutting-edge technologies, and at the same time ensuring the reliable production of globally popular brands that have been part of people’s lives here for generations.”