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Written by Jorg Snoeck
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Deliveroo processes double the amount of orders during first quarter

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Food15 April, 2021

In the first three months of the year, Deliveroo received more than double the number of orders compared to the same period last year. The company does expect the growth to slow down as the Covid measures will be phasing out.

 

7.1 million active customers

For the fourth quarter in a row, the growth of the British meal delivery company accelerated. The number of orders grew by 114 per cent to 71 million. The gross transaction value (GTV) increased by 130 per cent year-on-year and amounted to 1.65 billion pounds (1.9 billion euros). On average, the company had 7.1 million active customers, over 90 per cent more than a year ago.

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The company’s growth is slightly more pronounced in the UK than overseas. Nevertheless, the number of orders doubled in both geographical areas. Interestingly, the average value per order also increased everywhere (+10 per cent in the UK and +6 per cent elsewhere).

 

Meanwhile, delivering groceries is also becoming increasingly important to the company. It now accounts for 10 per cent of GTV in the UK and Ireland. Deliveroo partners with Aldi, Co-op, Morrisons, Sainsbury’s and Waitrose. In Europe, the company made deals with Carrefour and Conad (Italy), among others.

 

Uncertain times

For the full year, Deliveroo is sticking to previous forecasts: a GTV growth of between 30 per cent and 40 per cent and a gross profit margin (as a percentage of GTV) of 7.5 to 8.0 per cent. “The company continues to operate in an uncertain time, as the timing and impact of the easing of restrictions in the following weeks and months are unknown. Deliveroo expects the pace of growth to slow down as lockdowns fade, but the extent of the slowdown remains uncertain,” the company said.

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